Privacy policy

Effective date: May 6, 2021

Elemental Shift Ltd t/a Wayfarus ("us", "we", or "our") operates the wayfarus.app website/app (the "Service").

Your privacy is important to us. It is our policy to respect your privacy regarding any information we may collect from you across our Service, and other sites we own and operate.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use or access our Service, or just interact with us, and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Information collection and use

We collect several different types of information for various purposes to provide and improve our Service to you.

For example, we collect information when you create an account, subscribe, participate in any interactive features of our services, fill out a form, request customer support or otherwise communicate with us.

We collect it by fair and lawful means, with your knowledge and consent.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • Name
  • Profile picture
  • Country
  • Geolocation
  • Email preferences
  • A website address
  • Cookies and Usage Data

In order to visit our website, you don't need to provide any personal information. By registering with our Service, and therefore getting access to more Service features, you will provide us with personal information.

The email address, or geolocation data, if provided to us, is private and securely stored, and is not publicly accessible.

Content data

Content you publish or post on our Service, such as Wayscapes, Ways, Waylogs, Notes, Comments, Feedback, including Images, and so on are public once published, and are associated to your account. Associated data other than the data provided when creating any content may include your username, display name, profile picture, and timestamps, all of which will be publicly visible. Some content data, other than personal data which can be managed from your personal dashboard, might not be editable or deletable by you or any other user once posted or published.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol (IP) address, browser type/version, operating system and version, hardware model, the pages of our Service that you visit and actions you take, sites you visited immediately prior to visiting our website, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Your continued use of our Service will be regarded as acceptance of our practices around privacy and personal information.

Third party services

Our Service does use third party services that may collect information used to identify you.

Link to privacy policy of third party service providers used by our webiste:

Use of Information

We use information about you for various purposes, including to:
  • Provide, maintain and improve our Service;
  • To allow you to participate in interactive features of our Service when you choose to do so;
  • Provide services you request, process transactions and to send you related information, including confirmations and invoices,
  • To detect, prevent and address technical or security issues;
  • Respond to your comments, questions, requests, and provide customer service and administrative messages;
  • Communicate with you about Service news and information;
  • Monitor and analyze trends, usage and activities in connection with our services;
  • To serve ads, potentially personalised to you; and
  • Personalize and improve our services.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

We may share personal information about you as follows.

  • With third party vendors and other service providers who need access to your information to carry out work on our behalf (e.g., advertisers, payment processors who handle the payment portion of any subscriptions);
  • If we notify you through our services (or in our privacy policy) that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated or anonymized information that does not directly identify you.

Legal Requirements

We may also disclose your Personal Data in the good faith belief that such action is necessary to:

  • If we believe disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request;
  • To enforce applicable user agreements or policies, including our Terms and Conditions; and protect and defend our rights and property; and protect ourselves and our users or the public from harm or illegal activities; or to prevent or investigate possible wrongdoing in connection with the Service;
  • In connection with any merger, sale of our assets, financing or acquisition of all or a portion of our business to another company; and
  • To protect against legal liability.

Connected platform

By choosing to connect your Service user account with other apps or social networks such as Google, Facebook, Twitter or share content to these platforms, we are not responsible for these platforms, so please make sure to only connect and share with services you trust.

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction, but we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

These providers may use cookies, web beacons and other technologies to collect information about your use of our Service and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and third parties to, among other things, analyze and track data, determine the popularity of certain content and other websites and better understand your online activity. Our privacy policy does not apply to, and we are not responsible for, third party cookies, web beacons or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

We use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. We may use this data to show you more relevant content or ads, Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Our Service has enabled the Google Analytics Advertising feature: Demographics and Interest reports. Google Analytics has features enabled on this website to collect data about your visit via Google advertising cookies and identifiers, these are used for anonymous insights into website usage and may be used in conjunction with advertising.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Amazon Ads

We are an Amazon Associate, what this means is we will display products from Amazon on our website, and get a small commission if you purchase anything from Amazon through these links.

Amazon may monitor, record, use, and disclose information about you that they obtain in connection with our display of Special Links and Amazon Associate's Program Content (for example, that a particular Amazon customer clicked through a Special Link from our Site before buying a product on the Amazon Site).

Also see disclosure - As an Amazon Associate I earn from qualifying purchases.

Google AdSense

We may also use Google AdSense, an online service which allows the placement of advertising on third-party sites. Google AdSense selects advertisements to display on third-party sites, such as ours, and shows ads of a similar context to our content. Google AdSense allows an interest-based targeting of the user, which is implemented by profiling users.

Google's use of advertising cookies enables it and its partners to serve ads to you based on visits to our site and/or other sites on the Internet.

reCAPTCHA

Our service has implemented a reCAPTCHA and by using this site and your use of the reCAPTCHA is subject to the Google Privacy Policy and Terms of Use.

Your Information Choices

Account Information

You may view, update (most, if not all), or correct personal information about you at any time by logging into your Service user account and modifying it from your user dashboard.

Your chosen username cannot be changed.

Data retention

Once any content is deleted, it will not appear on the Service, but copies of your deleted content may remain in our system, archives, or backups for some period of time.

Not all content can be, or at least directly, edited, updated, deleted or managed by the user once published on our Service. Specifically when it is of a more general nature (Wayscapes, Ways, Notes, Images), rather than personal (Waylogs, Comments).

Personally identifiable information is immediately unassociated with any public content upon account deletion, and is irreversable.

Deleting personal data

If registered on our Service, your account can be deleted by contacting us, but note that we may retain certain information as required by law or for legitimate business purposes. This will end your user account, and remove all your personally identifiable information from all content on our Service. This action cannot be reverted. Statistical and usage information may not be deleted, but will not be personally identifiable.

Cookies

Manage your cookie choices for our app.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies, or to indicate when a cookie is being sent. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our services.

Advertising

You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

Analytics

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

You can opt-out of the Google Analytics Advertising Features, including through Ads Settings, Ad Settings for mobile apps, or any other available means. See Google Analytics' currently available opt-outs for the web.

Geolocation

For control over access to your geolocation data, that is your physical location, if you have given permission for our Service to access it, can be managed and disabled from your browser's preferences.

Promotional Communications

You may opt out of receiving any promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 13 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page, and update the "effective date" at the top of this Privacy Policy. These changes are effective immediately after they are posted on this page.


If you have any questions about this Privacy Policy, please contact us by visiting the contact page on our website.

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